Published in Search Engine Land | marginal focus

I've got a piece on Chrome privacy sandbox published on Search Engine Land.

“At this time the most comprehensive model for on-device is the “Privacy Sandbox” from Google Chrome. Currently, this exists as a set of “explainers” or draft technical specifications, most of which are still under discussion or otherwise likely to change. However, the underlying concepts and objectives certainly reveal the approximate destination.

A Potential Privacy Model for the Web provides a great starting point to understand the ideology and intention behind the decisions made around the Privacy Sandbox. So, what is it?”