Quoted at NBCNews.com | marginal focus

I'm quoted on NBCNews.com:

“We're working on collaborating with browsers to find solutions that put consumers at the center,” Sam Tingleff, the IAB Tech Lab's chief technology officer, said. “We think there's a reasonable middle ground to do so and enable better overall user experiences.”

I mean, that's basically the same as a prime time interview with Lester Holt, right?