August 14, 2002
At least he likes In-N-Out
The Salon review of Fast Food Nation by Eric Schlosser is good enough to deserve another mention.
Did you know...
- that every month more than 90% of American children eat at McDonald's.
- that the average American eats three hamburgers and four orders of french fries every week.
- that one out of every eight workers has at some point been employed by McDonald's. [I don't believe this]
The reviewer wishes that Schlosser "had tried to appeal more to the stomach than to the brain," by presenting alternatives to bad fast food. Maybe he's right. But what are those alternatives? "Let them eat In N Out Double Doubles" can't be the only answer.
Making me hungry
The Secret Behind a Burger Cult.
In-N-Out, founded on the West Coast in 1948, is that rarest of chain restaurants: one with a cult following. Exalted both by hamburger fans and those who normally shun fast food, it has built its reputation on the rock of two beliefs: fast food should be made from scratch, and the whims of the customer should be entertained.
What's the secret? The burgers and fries are better than anywhere else and the shakes are made from real ice cream. Even the Fast Food Nation guy likes it.
After experiencing In-N-Out in Southern California I won't go near Mickey D's or BK any more.
More monkey business
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The Options Limited, Bush Turns to Imagery "Truth through repetitive lying" is the term that comes to mind. Isn't it great having the first MBA president? Just like embattled CEOs everywhere these days, Bush needs marketing to increase revenue and public opinion. |
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