As if I needed another reason not to buy an American car, the inside cover of this week’s Business Week includes this gem of an ad from Chrysler:
We live in a car culture. Don’t apologize. Without our cars, we lose a measurable source of freedom, individuality and, yes, happiness.
That’s why we consider it our obligation to improve the technology within the car so your experience behind the wheel remains blissfully unaltered.
So thanks Chrysler, glad to hear that you have everything under control.
Interesting spin to refer to cars with words like “bliss” and “happiness.” Convenience certainly, but I’ve never thought of a car as a source of happiness! (And global warming is more likely to cause most of us plenty of unhappiness.)
I hate ads that promote or at baseness of human nature. Whether it be selfishness (”I don’t want to have to sacrifice one iota of my convenient life to prevent mass catastrophe in the future”) or just all the ads that use sex to promote completely random things (i.e. Carl’s Jr.?) it just seems gross and…low…to me. I’m either prudish or idealistic, but I wish someone would find success in appealing to the higher side of human nature.
I’m telling you, if you want to get more frustrated all you have to do is ‘netflix’ “Who Killed the Electric Car.” It makes hybrids seem like their behind the times.